![]() Instead of having a discount popup without an end date, the company uses this incentive sparingly and drives urgency with an attention-grabbing countdown timer in its email popup. Wedio, a camera rental company, knows this well: While it’s a common practice to offer discounts in exchange for email signups, many companies can’t afford discounts for each and every subscriber.Ī better way to offer discounts, without hurting profit margins or decreasing your perceived value, is to do it for a limited time only. If you’re running time-bound giveaways among new subscribers or offering your new signups early access to an event, make it stand out in your popups with a countdown timer, like in this example: But without a deadline to do so, they’ll be less motivated to submit their information. If you’re already using email popups on your site, you may be asking visitors to join your email list or take part in a competition. Now that you know how to create a countdown popup in minutes, let’s talk about how you can use them the right way. Once you set up triggers and targeting options, you’re ready to set your popup live on your site. You can show a message that replaces the timer or you can disable the popup completely. (We’ll change the date format based on that.)įinally, decide what happens when the time runs out. Next, set an end date for your timer and select its language. (Hint: Countdown timers work on mobile popups, sticky bars, and teasers, too.) Once you’re happy with your changes, drag and drop the countdown timer onto your popup and adjust the styling to fit the rest of your design: Then, I upload my brand’s font and use it in the popup: For example, I change the background color to make it match “my” website: Today, I’ll create an “Autumn Sale” popup.Ĭustomize your popup as much or as little as you need. Select a template with our popup, form, or bar onsite campaigns: ![]() If you already know how to do this, you can skip this step and jump directly to countdown timer best practices.Īnd if you’re not using a marketing automation platform that allows you to create onsite countdown campaigns with a few clicks, you can start a free Drip trial here and play along. Count Down to Special Days How to Create a Countdown Popup (Step-by-Step)
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